My six-year-old, four-year-old, and three-year-old mastered color matching quite a while ago, but they still really enjoy putting together the color matching focused button art game from ALEX. Since it’s fairly easy for them at their ages, they’ve gotten creative and made up new ways to play the traditional button color matching game! 1. Each More

My daughter recently found a new passion – baking cupcakes.  The benefits of children baking in the kitchen surprised me. I noticed that the process of figuring out a recipe and making it all by herself gave my daughter: -  a sense of accomplishment -  pride -  a new interest -  expanded problem solving skills More

I’ve been thinking a lot about teaching kids independence lately. With four children aged seven and under, I need my children to be as self-sufficient as possible – and I know that they are happier being able to do more on their own as well. I’ve learned that we have to start with the basics More

 Are you planning a June birthday party for your son or daughter? Not sure what to do with the 20 little ones who will be running circles through your house? Let us help! We’re excited for another month of our Birthday Club giveaway! Each month ALEX will select (1) lucky winner to receive either an More

Mother’s Day is one of my favorite holidays! It’s a chance to celebrate the joys of motherhood, a chance to truly reflect on the blessings we receive when we have children, and the opportunity to take a moment to thank our own mothers for the incredible love they’ve shown us over the years. This Mother’s More