These items are packed up and ready to go to the Jacob K. Javits Convention Center in NYC where they will be introduced at Toy Fair. ALEX has been an exhibitor since our start in 1986 and we are excited to showcase our 2012 line!  We have been hard at work to make sure this year’s show is our best yet!

What is Toy Fair?

Toy Fair features more than 1,000 exhibitors from around the world who showcase their new and upcoming toy and entertainment products. It is held each February in NYC and is organized by the Toy Industry Association (TIA).

This years marks the 109th American International Toy Fair! The show takes place February 12th-15th.

This is an activity you can get years of fun out of. These are great for fine motor skills and getting those little fingers nimble and ready for writing.

I have to say I love the foam lacing shapes. I wish I’d purchased these for her before. I like them a lot better than the wooden or cardboard lacing shapes I was more familiar with. The foam has a little give in it. As toddler hands push and pull on it, it can move a little and sometimes that has enabled my daughter to be able to get the lace through. The pliable nature of the foam makes this a more enjoyable activity for her and I’m not worried about things tearing as it snaps back into place. This product, and many others also by ALEX Toys has also won the National Parenting Center’s Seal of Approval.

Read the rest of the review here: http://katiesnestingspot.blogspot.com/2009/07/alex-toys-review.html

“ALEX Toys had an impressive amount of new products. Their Ready, Set, Go Trike is a tricycle that grows with your child, from older baby to preschooler. Comes in red and pink. While their trampoline isn’t new (there’s  younger child size and a older child size), it was terrific and very sturdy. I loved their many craft kits – especially the Color My Bag line. They’ve even got Shrinky Dinks!–Since ALEX Toys had so many fabulous products, check out my Whrrl Slideshow of ALEX Toys.”

Read the whole review here: http://www.mommieswithstyle.com/toy-fair-2010-day-1-kidkraft-alex-toys/

Made from durable tin, there’s no need to worry about pieces breaking and the colorful design will help set the mood for a whimsical and playful treat of tea and pretend cookies.”

Tea party play is a favorite amongst creative young children. To learn more about the ALEX Toys Heart Tin Tea Set go here: http://www.alextoys.com/product/132746/704H/_/Heart_Tea_Set

Read the rest of the review here: http://blogs.babble.com/droolicious/2009/12/07/tea-parties-with-alex-toys/

Beirut, Lebanon: Opened in August 2009

Mexico City, Mexico: Grand Opening in December 2009

Vivo City, Singapore: Opened in November 2009

To date, ALEX stores are also located in Guatemala, Peru and Jordan. Watch for news on the opening of Peru’s 4th location in December.

ALEX stand-alone stores are owned and operated independently outside of the U.S.  The ALEX design team is involved with the development, planning, design, product selection and merchandising of these stores.

Read what mom Karie had to say:

“The learning for the twins is so important because they were born premature. While they were full grown preemies born at 36weeks, they are still nonetheless premature kids who have the adjusted age and so some skills are slower to them than other children. Such as the fine motor skills.

The First Pops and First Snaps are perfect for this because they have to really concentrate on hooking the pieces together.”

You’re going to love the great photos from her blog! Read the rest of the review here: http://www.thefivefish.com/2009/11/gifts-for-kids-alex-toys-first-pops.html

The holidays are right around the corner. Encourage your kids to get into the spirit this year through festive crafts. The ALEX Toys Crafty Christmas kit is a fun and easy way for children to create their own felt ornaments, gift tags, picture frames, and more!

Make an event out of it by inviting a few friends to create over hot chocolate and gingerbread cookies.

$29.99

Ages 6 and up

Learn more here

We’re pleased and excited to announce that ALEX Toys won a Dr. Toy’s Best Green Product Award for our new Little Hands Game, Wash & Dry Bingo.

ALEX Little Hands, our award-winning line of products designed specifically for preschoolers, now includes 18 eco–friendly games, puzzles and educational products that are made with recycled paperboard, sustainable wood, natural inks and water-based varnish.

http://www.alextoys.com/category/132733/Little_Hands

Stevanne Auerbach, PhD. Dr. Toy, is the author of 15 books and hundreds of articles on toys and play, is the only Ph.D. in Child Development evaluating the best developmentally appropriate toys and children’s products for Dr. Toy’s Guide.

Ideas for Family Fun Time:

-Implement a weekly game night!

-Laugh over silly memories while creating a family scrapbook: http://www.alextoys.com/product/132736/106/_/My_Scrapbook

-Winter is almost here. How about embroider, weave or needlepoint together in front of a cozy fire?: http://www.alextoys.com/product/132740/395F/_/Simply_Needlepoint_-_Flower

Read Cindy’s review here: http://www.skiptomylou.org/2009/09/15/sewing-with-kids/