The 2010 NYC Toy Fair
February 19, 2010 at 22:36 | Posted in ALEX News | Leave a Comment
Buyers, retailers and the media were all abuzz in the ALEX booth at Toy Fair 2010! ALEX showcased over 100 exciting new products in all seven of its categories of toys: baby, preschool, bath, art, craft, style and play.
Highlights of the new line include Talk of the Farm, an exciting interactive toy which comes to life as a child moves a truck on a magical talking mat; Foil Bead Maker and 
Cap It Off jewelry craft kits; and Ready, Set, Go! Trike, a 3-in-1 tricycle that grows as your child does.
In addition, the booth featured a model of an ALEX store-within-a-store which is currently in many Learning Express stores and numerous other specialty stores worldwide.
The American International Toy Fair ran February 14-17 at New York City’s Javits Center.
View the full set of pictures by visiting the Toy Fair 2010 NYC Flickr Photos.
Buyers, retailers and the media were all abuzz in the ALEX booth at Toy Fair 2010! ALEX showcased over 100 exciting new products in all seven of its categories of toys: baby, preschool, bath, art, craft, style and play.
Highlights of the new line include Talk of the Farm, an exciting interactive toy which comes to life as a child moves a truck on a magical talking mat; Foil Bead Maker and Cap It Off jewelry craft kits; and Ready, Set, Go! Trike, a 3-in-1 tricycle that grows as your child does.
In addition, the booth featured a model of an ALEX store-within-a-store which is currently in many Learning Express stores and numerous other specialty stores worldwide.
The American International Toy Fair ran February 14-17 at New York City’s Javits Center.
ALEX Toys on Regis & Kelly
December 17, 2009 at 00:07 | Posted in ALEX News, ALEX Toys, Holidays, Media, Videos | Leave a CommentTags: ALEX Toys
On Live! With Regis and Kelly this week, Chris Byrne, “The Toy Guy” shows the hosts all the coolest new toys under $20. The Giant Pipe Cleaner Party from ALEX is a favorite!
http://www.alextoys.com/product/132737/71W/_/Giant_Pipe_Cleaner_Party
Enjoy the video below.
New ALEX Toy Boutiques
December 10, 2009 at 10:08 | Posted in ALEX News, ALEX Toys, ALEX Worldwide, All About ALEX | 1 CommentTags: ALEX Toys
Three New ALEX Stores Have Opened Worldwide. We are excited about the future for these new boutiques.
Beirut, Lebanon: Opened in August 2009
Mexico City, Mexico: Grand Opening in December 2009
Vivo City, Singapore: Opened in November 2009
To date, ALEX stores are also located in Guatemala, Peru and Jordan. Watch for news on the opening of Peru’s 4th location in December.
ALEX stand-alone stores are owned and operated independently outside of the U.S. The ALEX design team is involved with the development, planning, design, product selection and merchandising of these stores.
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